We have all been there before. Whether it is while we are scrolling on social media on our phones and computers, flipping through the television channels, or maybe stopping to take a gander at an incredible billboard advertisement. Regardless of where we have seen them, or even regardless of the product, we have all stopped whatever it is that we are doing because of an interesting advertisement.
Not many people recognize this, but there are certain reasons as to why we may stop for these advertisements. Maybe the product is something we want/need? Or, maybe the product is the solution to one of our problems? Your job as the client is to know what your product has to offer and how you want to be represented, and our job is to create those visions! There is a formula and a particular approach to creating a video ad that converts, and in order for this formula to work, there are specific components that your video needs to have!
Here are some tips for creating a video ad that converts:
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