How do you reduce rounds of revisions with designers? Clear brief writing.
In order for expectations to be met, they need to be shared. Here are some tips you can use in your next creative brief.
Clarity is Key
Tip: Be specific and avoid ambiguity in your brief to ensure everyone is on the same page.
Example: Instead of saying, “We want a modern-looking design,” specify, “We’re aiming for a sleek and minimalist design with clean lines and bold typography.”
Communicating Expectations
Tip: Clearly define your project goals, target audience, and desired outcome to guide the creative process effectively.
Example: Instead of vaguely stating, “Target audience: young adults,” specify, “Our target audience consists of urban millennials aged 25-35, with a preference for sustainability and minimalist aesthetics.”
Quality Over Quantity
Tip: Focus on providing essential information rather than overwhelming the reader with unnecessary details.
Example: Instead of listing every color option, specify the primary brand colors and any additional colors needed for the project.
The Power of Precision
Tip: Use precise language and examples to articulate your vision with clarity and confidence.
Example: Instead of saying, “We prefer a playful tone,” specify, “We’re aiming for a lighthearted and humorous tone, similar to brands like Dollar Shave Club or Old Spice.”
Key Takeaways:
- Clarity Boosts Collaboration: Clear communication fosters teamwork and cohesion.
- Aligned Expectations Drive Results: Setting clear expectations ensures smoother project execution.
- Simplicity Aids Understanding: Keep it simple for quicker comprehension and decision-making.
- Precision Saves Time: Precise instructions minimize revisions and increase efficiency.
